Ecommerce Marketing

Amazon PPC Campaign Strategy

Leave a Comment / Amazon Marketing, Ecommerce Marketing, PPC Ad Campaign

There are 3 Amazon ad types available: Sponsored Products Sponsored Brands Sponsored Display Ads Some Best Practices: 1. Targeting New Competition 2. Targeting in Spanish 3. Separating Auto Campaign 4. Category Targeting and Filtering Bad Competition 5. Targeting Adjacent Categories 6. PPC Creation Templates 7. Big Budget, Small bid 8. Start with long-tail keywords. 9. […]

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Driving External Traffic to Amazon and eBay Listing

How to Drive External Traffic to Amazon and eBay Listing

Leave a Comment / Ecommerce Marketing

In the competitive landscape of eCommerce, the key to expanding reach and increasing sales lies in diversifying traffic sources beyond the marketplaces like Amazon and eBay. While numerous customers land on product pages via search engine results or through third-party websites, many others make buying decisions after researching product reviews or being introduced to a

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